We combine the art of creative thinking with the science of human behavior to upend the traditional approach to communication. Great strategy builds on research—and moves beyond to bold action.
We illuminate the path to knowledge. We shine a light so our clients can confidently move forward, guided by data-driven insights.
In this time of information overload, seeing clearly through the crowd involves using granular analysis to reveal how strategic communication can be used to inform mission set goals.
We put the power in the hands of key stakeholders and build up their capacity to make critical decisions as they bring change and solve real-world problems.
What We Do
Parenthetic is a research and analysis company—powered by a next-generation machine learning engine—that leverages proven principles from communication and behavioral sciences to outpace evolving global challenges.
Communication Research & Analysis
Our methodologically rigorous and data-driven approach to communication analysis yields foundational understanding and insight into future actions while minimizing analytic bias.
At every stage of the communication development cycle, from planning to strategy development to execution to measurement, we ensure that communications accomplish the organization’s messaging objectives.
We evaluate, monitor and measure the performance of communications efforts to provide recommendations for optimizing messaging effectiveness.
The analyst is at the center of our engineering solutions. Our research and development drive the analysis of complex data sets for clients and makes critical decisions more precise and efficient.