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What We Do

Parenthetic is a research and analysis company—powered by a next-generation machine learning engine—that leverages proven principles from communication and behavioral sciences to outpace evolving global challenges.

Domain Expertise

Our research and analyses contribute to the success of public and private sector enterprises, including critical impact industries, government agencies, and non-governmental organizations.
Dotted globe map

public and nonprofit sector

Our work spans multiple functions including analytics, operations, organization, and strategy to deliver a positive and lasting impact on society.
Science & Technology
Education
Philanthropy
Public Health
Security and Defense

private sector

We work with clients to build strategic messaging capabilities that help them grow and sustain high-performing organizations.
Aerospace and Defense
Emerging Technology (AI, Marketing, Novel Applications)
Energy and Power
Environment
Entertainment

Our Services

Overview
Communication Research 
& Analysis
Communication Strategy
Communication Performance
Informing Technology Development
Engineering Solutions

  • Communication Analysis

    We take a methodologically rigorous and data-driven approach to communication analysis, yielding foundational understanding and insight into future actions, while minimizing analytic bias.

  • Communication Strategy

    From planning to execution, our approach ensures communications succeed in accomplishing an organization’s messaging objectives at every stage of the communication development cycle.

  • Communication Performance

    We monitor and evaluate communication efforts to provide recommendations for optimizing messaging effectiveness.

  • Informing Technology Development

    We work closely with software engineers and user interface designers, from inception to delivery, to ensure the development of technology that users want to adopt.

  • Engineering Solutions

    The analyst is at the center of our engineering solutions. Our research and development drives the analysis of complex data sets for clients and makes critical decisions more precise and efficient.

Communication Research & Analysis

Our methodologically rigorous and data-driven approach to communication analysis yields foundational understanding and insights into the communication environment, while minimizing analytic bias.

Communication Strategy

From planning to execution, our approach ensures communications succeed in accomplishing an organization’s messaging objectives at every stage of the communication development cycle.

Communication Performance

We monitor and evaluate communication efforts to provide recommendations for optimizing messaging effectiveness.

Informing Technology Development

We work closely with software engineers and user interface designers, from inception to delivery, to ensure the development of technology that users want to adopt.

Engineering Solutions

The analyst is at the center of our engineering solutions. Our research and development drives the analysis of complex data sets for clients and makes critical decisions more precise and efficient.

  • Media Landscape Analysis

    We analyze how an entity is portrayed in the communication environment to identify trends.

  • Audience Analysis

    We provide a comprehensive assessment of the beliefs, attitudes and behaviors of a selected audience for our clients to effectively engage with them.

  • Influencer Profile

    We identify entities with the potential to shape the attitudes and perceptions of a selected audience.

  • Competitor Analysis

    We assess the strengths, vulnerabilities, strategic intentions, and action/reaction tendencies of competitors and provide recommendations to counter their messaging appeal.

  • Communication Best Practices

    We build frameworks and guidelines to address communication challenges.

Media Landscape Analysis

We analyze how an entity is portrayed in the communication environment to identify trends.

Audience Analysis

We provide a comprehensive assessment of the beliefs, attitudes and behaviors of a selected audience for our clients to effectively engage with them.

Influencer Profile

We identify entities with the potential to shape the attitudes and perceptions of a selected audience.

Competitor Analysis

We assess the strengths, vulnerabilities, strategic intentions, and action/reaction tendencies of competitors and provide recommendations to counter their messaging appeal.

Communication Best Practices

We build frameworks and guidelines to address communication challenges.

  • Strategic Communication Plan

    We develop strategic communication plans that ensure our customers effectively communicate and achieve their organizational goals.

  • Campaign Objective & Strategy

    We identify the most relevant, meaningful, and compelling messaging themes and tactics to achieve the communication campaign objective.

  • Content Development

    We craft tailored messages that align with the organization’s campaign objectives and resonate with selected audiences.

  • Messaging Alignment

    We assess the effectiveness of outgoing communications to ensure alignment and consistency with an organization’s objectives.

  • Reputation & Crisis Management

    We guide the development of crisis communication plans to minimize reputational damage.

Strategic Communication Plan

We develop strategic communication plans that ensure our customers effectively communicate and achieve their organizational goals.

Campaign Objective & Strategy

We identify the most relevant, meaningful, and compelling messaging themes and tactics to achieve the communication campaign objective.

Content Development

We craft tailored messages that align with the organization’s campaign objectives and resonate with selected audiences.

Messaging Alignment

We assess the effectiveness of outgoing communications to ensure alignment and consistency with an organization’s objectives.

Reputation & Crisis Management

We guide the development of crisis communication plans to minimize reputational damage.

  • Quantify Effects

    We gather metrics to measure the performance and effectiveness of communication efforts.

  • Media Monitoring

    We monitor the communication environment to detect shifts or emerging patterns and recommend strategy adjustments as needed.

  • Evaluation

    We assess progress towards the client’s strategic outcome, cycling back to make adjustments.

Quantify Effects

We gather metrics to measure the performance and effectiveness of communication efforts.

Media Monitoring

We monitor the communication environment to detect shifts or emerging patterns and recommend strategy adjustments as needed.

Evaluation

We assess progress towards the client’s strategic outcome, cycling back to make adjustments.

  • End-User Training

    Develop tailored course curriculums and materials to train users on advanced software programs

  • Expert User

    Provide user requirements and feedback to technology developers

  • Red Teaming - ?????

    Challenge technology systems by adopting an adversarial approach and mounting attacks to test functionality and durability.

End-User Training

Develop tailored course curriculums and materials to train users on advanced software programs.

Expert User

Provide user requirements and feedback to technology developers.

Red Teaming - ???

Challenge technology systems by adopting an adversarial approach and mounting attacks to test functionality and durability.

  • Applied Data Science

    Our interdisciplinary teams produce research and develop data products to answer complex human behavior questions for clients.

  • Machine Learning R&D

    We research and develop new machine learning methods in a range of domains, particularly natural language processing, graphs, forecasting, and computer vision.

  • Analytic Tools

    We build tools that analysts and data scientists can use to augment everyday tasks, helping them get to powerful solutions faster.

Applied Data Science

Our interdisciplinary teams produce research and develop data products to answer complex human behavior questions for clients.

Machine Learning R&D

We research and develop new machine learning methods in a range of domains, particularly natural language processing, graphs, forecasting, and computer vision.

Analytic Tools

We build tools that analysts and data scientists can use to augment everyday tasks, helping them get to powerful solutions faster.

Applying data-driven analysis to strategic communication is the only way to consistently produce actionable and measurable results.

Let's Connect

We'd like to hear from you to discuss how Parenthetic can help you reach your objectives.
Contact us
Parenthetic LLC
Alexandria, VA 
+1 (703) 249-9377
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